Misconcepts 023 - Your Mind Is a Factory (But Who's Running It?)


Micro Misconcepts

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Your Mind Is a Factory (But Who's Running It?)

12th December 2025 | misconcepts.org


I recently came across a metaphor that I wish everyone understood.

Jim Rohn describes the mind as a mental factory.

The information you consume are the ingredients you put into this factory.

What you think about all day long are the processes running on the factory floor.

And the outputs? They construct the fabric of your life.


Here’s what struck me: Most people treat their mental factory like one with no quality control.

They accept any ingredient that shows up at the delivery dock.

They let random visitors choose which processes to run.

Then they wonder why the outputs feel…off.

They forget they own the factory.


Let me explain how I think about it.

Your mental factory is the collection of mental models your brain uses to make sense of the world. We call these “misconcepts” because they’re never perfect and always have room for error-correction.

But here’s the thing: these misconcepts determine both your internal experience and external results.

Someone with the misconcept “conflict means the relationship is failing” experiences a disagreement with someone they love entirely differently than someone who believes “conflict is how we understand each other better.”

Same disagreement. Different misconcept. Different outcomes.

The quality of your life literally depends on the quality of your misconcepts.

But here's the empowering part: you have more control than you think.


While we inherit a starter set of misconcepts from our caregivers, community and experiences, we’re not stuck with them.

We might have inherited a factory with some inventory, but we can source better ingredients, upgrade the equipment, and choose which processes to run.

I've spent years fixing up my mental factory - deliberately inspecting and updating my misconcepts, discarding what no longer serves me and installing better ones. It's made all the difference.

You get to choose the raw materials and the processes.

Everything starts here, so choose wisely.

As Jim Rohn puts it

“Every day stand guard at the door of your mind. You decide what goes into your mental factory. Don’t just let anyone dump anything into your mental factory because you’ve got to live with the results.”

Making the Change

Stand at the door of your mental factory today.

What's one ingredient you've been letting in that doesn't belong?

What's one process that's been running on autopilot that needs your attention?

Choose just one. Upgrade it. Your future outputs depend on it.

Thanks for reading!

Learn more at misconcepts.org

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