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MICRO MISCONCEPTS

Why we're afraid to choose what matters

Published about 2 months ago • 1 min read

Micro Misconcepts

Why we're afraid to choose what matters

18th September 2026 | Read on misconcepts.org​

From me

Because our time, mental, and physical resources are finite, life is a series of opportunity cost decisions on how best to use these resources. Our modern temptation to have multiple "priorities" is a comforting illusion we use to shield ourselves from this inescapable reality, ignoring the fact that we can't have it all.

But the irony of trying to make everything a priority is that we make nothing a priority.

The reason we resist choosing is fear. If we admit what actually matters most to us, it might look different to what everyone expects, and that opens us up to judgement. There are billions of people on this planet, which means billions of opinions about how we should live. Someone will always think we've got it wrong.

A good life isn't about doing everything perfectly. It is about deciding, deliberately, despite wanting it all and despite fear of judgement, what matters most to us, and using what little time, mental resource and physical resource we have left to go after it.

That decision, repeated for the rest of our life, is how we get the highest return from our finite life resources.

​Read the full piece →​

From others

Author Oliver Burkeman on accepting the finitude of our lives:

"The core challenge of managing our limited time isn’t about how to get everything done — that’s never going to happen — but how to decide most wisely what not to do, and how to feel at peace about not doing it."

Source: Four Thousand Weeks (2021)

Investor Ray Dalio on the limits of wanting it all:

"While you can have virtually anything you want, you can't have everything you want."

Source: Principles: Life and Work (2017)

For you

What are you calling a priority because you think it's supposed to be?

To good iterations,

Syn Yun

P.S. Your brain sits in a dark box (your skull) and never interacts with the world directly. What you experience as the world is a construction, built by your brain from the misconcepts it uses to interpret the nerve impulses it receives.

Learn more at misconcepts.org​

Misconcepts are the explanations we hold about how the world works, synonymous with mental models but named deliberately to acknowledge their fallibility. Misconcepts is itself a misconcept and we're always iterating. Reply to this email if you have thoughts. We'd love to hear from you.

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MICRO MISCONCEPTS

By Syn Yun and David

A weekly newsletter exploring one mental model and what a better iteration looks like. Under five minutes. Free.

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